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High Expections For Johar's Next

I’m having mixed feelings after seeing the trailer for Karan Johar’s latest film, I Hate Luv Storys. Yes, that is the correct spelling of the title. I would have found it irritating if it weren’t for the wonderful world of Twitter, where anyone who is anyone in Bollywood tweets away. If this title was announced on Twitter, it would be spelled exactly as it is. The name of the movie is an accurate reflection of Bollywood’s current twitter obsession– a smart move by the Johar camp.

Anyone who knows Bollywood knows that once an off-beat experiment proves successful, the film industry doesn’t hesitate in copying the formula. In this case, this film reminds of me of the witty dialogue of films like NH10 or the “opposites attract scenerio in Hum Tum or evenLove Aaj Kal. The hope is that I Hate Luv Storys offers something original.

I understand that not all films need to be a turning point for Bollywood. But, the film industry is at a fragile place right now, and a hit in the right direction could make a lot of difference. Indian audiences are not only ready, but deserve an original film this year. I Hate Luv Storys could be the satire of Bollywood we’ve been waiting for, or, at the very least– this year’s Wake Up Sid, which was also produced by Karan Johar and directed by a young first timer.

After the past few years, Bollywood filmmakers have convinced me that the industry is ripe with talent, and even big production houses are betting on it. I hope that this film continues on a path of the industry’s creative streak. While watching the promo, I laughed out loud at some parts, but cringed at the other sari-in-the-alps and sappy dialogue portions. There is no doubt that is a mainstream film aimed at the masses. But, this is a great opportunity to remind us that mainstream can rise above formulaic cinema and be refreshing and real.

Either way, I’m eagerly awaiting the film. As of now, I’m intrigued by Imran Khan’s hilarious Shahrukh Khan-Raj-Rab Ne Bana Di Jodi reference. Enjoy!